You often get live streaming notification from Shopee and Lazada and its the current bandwagon how product sells.
Entertainer like Wang Lei and others are highly paid celebrity that sells through live streaming. Live streaming sells better than the traditional TV ads.
So be prepared for more live streaming notification from your phone.
https://www.asiaone.com/china/how-chinas-influencer-factories-mint-new-online-stars-e-commerce
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